A giveaway is a way of promotion used by businesses to improve awareness of the brand, drive sales and also it helps to increase subscribers on various social platforms like Twitter, facebook, Instagram and Youtube. Giveaways can range a great deal in size and value. Most businesses that use giveaways in their marketing strategies adjust price of their giveaway into their other products.
Effectiveness:
When honestly offered, Giveaways can be one of the most effective marketing strategies. Marketers have known this for years, and branded contests, sweepstakes and giveaways have been bringing amazing results .
Giveaway helps the companies to get insight of thinking of their potential customers, when he or she uses the product , they can use the result of the surveys.
Legal Or Illegal:
Giveaway can be used as Contest or Sweepstake, it is illegal, only when not executed honestly with customers. In that way , It is called fraud.
Giveaway on Youtube:
Most of the Youtubers now a days using this method to increase their subscribers , in the video viewer can be asked to take part in contest by sharing the video or subscribing their channel or follow other social platforms and believe it really works. Gleam.io is being used by most of the youtubers for their promotion. Channels Like Technical Guruji, Trakin tech, Nabeel Nawab,Anmol Jaiswal are the few examples in India.
Here is the example Video of Technical Guruji
How to check real or fake Giveaway:
If a giveaway offer comes in a pop up window of any social site or comes as a link in whatsapp , it may be a scam . but if it offered by any trusted site or verified Youtube channel , its chances to be fake are less. Well in any case , there is no loss for customers , it is only trying their luck .
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